In the age of digital transformation, Life Time seeks to strengthen its customer loyalty and engagement through a major expansion of its digital fitness offerings.
By adding 100 new on-demand classes and additional meditation sessions to its app, Life Time is meeting the demand for flexible, accessible wellness solutions. With these new features, users can incorporate fitness and mindfulness into their daily lives. This expansion underscores the company’s plan to provide personalized experiences beyond physical locations.
Life Time, which recorded $2.2 billion in revenue in 2023, operates more than 170 athletic country clubs in the U.S. and Canada. It offers a variety of healthy living programs through its Life Time Digital app and serves people of all ages with a team of nearly 40,000 professionals.
In an interview with PayTechFocus, Jayme Zylstra, executive producer of on demand and live streaming at Life Time, said the integration of engaging digital content with Life Time’s in-club experience is creating a more inclusive, customer-centric platform.
“We offer a diverse range of meditation and on-demand classes (strength, cardio, yoga, Pilates, and ARORA, our active aging classes) that are accessible anytime, anywhere, expanding our reach and catering to our viewers’ schedules,” Zylstra said.
This expanded access to Life Time’s offerings provide convenience and ensure inclusivity for a range of fitness levels, Zylstra added.
“A feature that we have in our on-demand videos that we are proud of is that we are producing videos for all levels. Our Performers and classes do not want to leave anyone behind. We offer classes that will either show or provide modifications throughout the entire class. We want to ensure that, no matter what, you feel successful at the end.”
As consumer behavior changes, tracking global patterns of digital engagement provides a clearer picture of how countries are adapting to the digital age. From daily activities like banking and shopping to entertainment, these insights show the varying rates of digital adoption and engagement across different nations and demographics.
According to the PayTechFocus Intelligence report, “How the World Does Digital,” nearly 100% of consumers engage in at least one digital activity every month, with the intensity of this engagement varying by generation and country. Countries with advanced digital infrastructures, such as the U.S. and Singapore, show higher levels of digital engagement, while Brazil’s digital activity highlights the digital presence in developing economies.
As global digital engagement rises, Life Time is capitalizing on this shift by offering a diverse range of fitness options, both in-club and digitally. With more than 28,000 weekly classes, Zylstra said the company wants to ensure customers have access to a variety of experiences while creating a connected community.
“In addition to our On Demand classes, we host over 70 live streaming sessions every week, allowing for real-time interaction with various instructors from across the country,” she said. “This is where we bring the live experience right into your living room.”
This real-time interaction with instructors has been well-received, Zylstra added, but Life Time is also attentive to customer feedback, continually refining its offerings.
“While users enjoy the flexibility and variety of shorter classes, requests for longer sessions and more specific instructor access have led to the introduction of 45- to 60-minute classes to elevate the digital experience,” she said. “As the company continues to evolve its platform, member feedback plays a crucial role in shaping future updates.”
As the global transportation and logistics sectors navigate economic uncertainty, rising fuel costs and increasing regulatory pressures, fleet managers are reevaluating their operational strategies.
The focus is shifting toward efficiency and cost savings, making payment and expense management a critical component of modern fleet operations. That was what Corpay executives told investors on Wednesday’s (Feb. 5) fourth quarter 2024 earnings call. And it’s good news for them.
“The only thing that has changed since our last call is that the macro has gotten a lot worse … our core businesses have remained just as strong,” CEO Ron Clarke said.
Still, a combination of FX headwinds and a weaker international currency environment clipped around $20 million from print revenue, though a favorable tax rate provided a counterbalance, he added.
Despite external pressures, Corpay’s Q4 results showcased the company’s ability to maintain stability and even drive growth in turbulent conditions. For Q4 2024, Corpay reported revenues of $1.03 billion, a 10% increase year-over-year, with organic revenue growth reaching 12%. Adjusted net income rose 18% to $383 million, while adjusted EPS climbed 21% to $5.36.
Corpay’s Corporate Payments division was the standout performer, growing 26% in Q4 and 20% for the full year. This growth was fueled by strong demand for accounts payable (AP) automation and international payment solutions. The company secured a major enterprise AP client, marking its expansion beyond the mid-market segment into large-scale corporate accounts.
“We primarily compete with banks, which control over 90% of international payment flows,” Clarke said. “But our superior technology and proprietary network give us a strong edge in this market.”
Corpay remains active in M&A, with plans to further expand its corporate payments business. The integration of GPS Capital Markets and Paymerang is well underway, and both deals are expected to add $0.50 in cash EPS accretion in 2025.
Corpay’s Vehicle Payments segment showed mixed results, with Q4 organic revenue up 8%, improving from 4% in Q3. Growth was primarily driven by increased adoption of digital vehicle payment solutions in Brazil, where the company has been expanding aggressively. Insurance-related revenues in the region rose over 130%, and Corpay sold nearly 300,000 vehicle insurance policies in Q4 alone.
Read more: Corpay to Acquire Brazil-Based Gringo to Expand Vehicle Payments Business
The company also acquired Gringo, its second vehicle payments acquisition in Brazil, expanding into the car debts payment market.
“This gives us entry into a huge Brazil payments TAM, approximately three times the size of our toll TAM, and very early days in terms of penetration,” Clarke noted.
PayTechFocus Intelligence’s “How the World Does Digital” report surveyed 67,000 consumers across 11 different countries. It found that Brazil was far ahead of all of them — including the United States — in digital engagement. Drilling down into the results, in 2023, 66.8% of Brazilians used mobile banking apps on their phones at least once a month, and 46.8% used these apps at least weekly.
Corpay is also focusing on cross-border payments. Revenue for that segment jumped 20% year-over-year, driven by 43% sales growth in Q4. Corpay is aggressively expanding its cross-border solutions, leveraging a proprietary network that allows it to compete effectively with banks, which still control 90%+ of international payment flows.
Fluctuating fuel prices continue to be one of the most significant challenges for fleet operators. Companies are deploying fuel hedging strategies and data-driven purchasing decisions to mitigate volatility. Corpay offers solutions that provide detailed fuel pricing insights and analytics, enabling fleets to make smarter purchasing decisions and reduce overall fuel spend.
Ultimately, Corpay’s 2024 results highlight a company firing on all cylinders, with record adjusted earnings and a rapidly expanding corporate payments business. However, macroeconomic headwinds — particularly foreign exchange volatility — are expected to weigh on 2025 performance.